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Corporate America and its Social Media Embrace

Ran across this interesting article written by David Sarno and Alana Semuels of the LATimes in which they cover corporate America's sur...

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The Business of Online Communities

I came across this great presentation from Bryan Person today on slideshare.net on the business of online community building and management....

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Golf, anyone?

According to the Great Lakes IT Report, A new social networking site has been developed just for golfers. Golfers Unite will feature messa...

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The Speakers of Community 2.0: Beth Murphy

This week we’re speaking with Beth Murphy the Head of Marketing & Communications at Digg. Beth will be participating in the panel discu...

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Face Person or a Community Manager

By Dawn Lacallade, Community Manager at SolarWinds Someone recently asked me what qualities you should look for in someone to run your Corpo...

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First Time Blog Readers

First impressions are important in person and the same concept rolls over to blogs as well. Here are some tips I came across post in ProBlog...

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Twitter around the world

Twitter around the world

Yesterday, we reported the surge in Twitter users due to Oprah's recent show covering the social media tool. We've seen the popular...

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Oh, Oprah.

In case you've been under a proverbial rock this past week, Oprah has joined Twitter. We decided to do a small observation yesterday in ...

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What's Your Online Ad Preference?

What's Your Online Ad Preference?

Thinking of including ads on your social network, blog, or other social media platform? According to this chart provided by eMarketer , user...

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Using Twitter as an engagement tool

Using Twitter as an engagement tool

Image via CrunchBase This has been yet another week where Twitter has featured high in many discussions - in part thanks to the triple impa...

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Meet Community 2.0 Speaker: Matt Warburton

We've started our podcast series for Community 2.0 . This will be a chance for you to hear from some of the speakers that will be join...

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TONIGHT: Community 2.0 NYC Meet-up!

Thursday, April 16, 2009 5:00 PM - 7:00 PM Legends New York 6 W 33rd Street (at 5th Avenue) New York, NY 10079 This is free! It is an opport...

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Twitter and its Multiple Usages

It seems as if the media has really taken Twitter under the spotlight the past couple of months. This article in the NY Times highlights ho...

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Mining Twitter

Today at the New York Times , they've asked their readers whether it is ok for companies to mine posts of consumers for their opinions. ...

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Finding Your Social Media Purple Cow

In Darren Barefoot's post on Mashable , Finding Your Social Media Purple Cow, he discusses what social media experts must do in order to...

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Where should the Communtiy team live?

by Dawn Lacallade I have had the rare opportunity to manage communities that lived in the Support organizations ( Dell- Forums ), the Market...

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Examples of online communities in healthcare

It is a couple of weeks since our last set of online community examples , with trips to the Marketing 2.0 Conference in Paris and Web Missi...

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Community 2.0 East Coast Meetup

Online Event Registration - Powered by www.eventbrite.com

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Now following Gordon Brown

Brand Republic has a new article about TwitterMinister, a service that lists all of the public officials in Great Britain related to Downing...

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Facebook puts fizz in Coke

Have you become a Facebook Fan of Coca-Cola? If not, you're missing out on one of the largest groups in Facebook, only a few members beh...

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How to analyze a podcast for advertising?

Measuring the micro media of today is a big challenge. For marketers there is this ever pertinent challenge of how to measure mediums like b...

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Using experts to get real engagement in online communities

Online communities are about engagement, between consumers and between them and the brand. They bring huge benefits for and brand or organi...

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Google now features Twitter in Google Ads

Google is now selling ads featuring tweets. The ad offers the five most recent tweets from a specific account. The first company to jump o...

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For teens, a friend online is usually a friend offline, too

According to an article in today's USAToday , teens real life (or RL friends) are often their friends online and vice versa. This resear...

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Why Pay Attention to Online Ads?

Why Pay Attention to Online Ads?

I came across this post on eMarketer that details some reasons why UK internet users pay attention to online ads. Top 2 reasons why users p...

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