Ran across this interesting article written by David Sarno and Alana Semuels of the LATimes in which they cover corporate America's surprising and rather clumsy embrace of social media. Using the CNN, Dominos and Amazon case as a studies, the article claims that, when the three major brands engaged with their Web-savvy fans and critics in separate incidents in recent weeks, their responses demonstrated how corporations are still learning how to control their messages --- and reputations -- in a fast-twitch online world. Take the time and read the article for yourself, do you agree with their assumptions of the relationship between social media and corporate America?

Corporate America's messy embrace of new media comes with pain