Finding Your Social Media Purple Cow

In Darren Barefoot's post on Mashable, Finding Your Social Media Purple Cow, he discusses what social media experts must do in order to continue to sell product through the viral avenue. Barefoot's 10 step plan is simple: gimmick.

Find a gimmick. Devise an original way of talking about (or around) your plain old brown cow. Marketers like to describe this strategy as ‘creating a meme’, but that’s always struck me as needlessly high-minded. Let’s call it what it is: a gimmick. My dictionary describes a gimmick as “an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal”.

Read the 10 step plan on his original post here, any new gimmicks to add?


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