M&Ms Racing Uses Colorful "Fanvocates" to Connect with NASCAR Fans

M&M's Racing launched "The Most Colorful Fan of NASCAR" contest. In an effort to bring the contest to life both online and offline, M&Ms Racing activated, "Fanvocates," and resulting content was syndicated throughout both TV, digital and social networking sites providing fans with a forum to connect, interact and showcase their passion for the sport through a variety of channels.

To learn more about this initiative, join Ryan Bowling, Director of Communications, MARS SNACKFOOD US as presents this case study at 12pm, May 4th at Social Media & Community 2.0 Strategies 2010.

Ryan will discuss:
  • Multimedia exploration of how M&M's Racing and used word of mouth and social media efforts to connect with NASCAR fans
  • How social media programs excel faster with both online & offline components
  • The importance of leveraging PR and digital marketing to exceed in social media
Social Media & Community 2.0 Strategies 2010


Phasellus facilisis convallis metus, ut imperdiet augue auctor nec. Duis at velit id augue lobortis porta. Sed varius, enim accumsan aliquam tincidunt, tortor urna vulputate quam, eget finibus urna est in augue.

No comments: