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Takeaways from event sessions:

* The opportunities available through the use of social media
* The risks inherent in using social media as a research platform
* Creating an overall strategy for your social media program
* Social Media Measurement
* Social Ecosystems That Ignite Audiences
* Using social media to reach mom

INSIGHTS/RESEARCH

* How kids influence the purchase decision
* Making Meaning of immersion data
* Family 3.0: Rethinking the American Family
* Understand changes in family dynamics
* The role of technology in a kid's life
* Tapping into the anthropological analysis

BRANDING/MARKETING

* Developing effective model to increase the active participation of your brand
* Mitigating risk in conversational marketing
* Mobile Marketing- Where Your Consumers Are
* Communicating new product offerings on a very limited budget
* Connecting your Brand with the Next Generation of Viewers
* Reaching today's urban youth consumers