Send Emergen-C to friends via social media

Yep, that's right. Gone are the days of giving virtual gifts on Facebook, now you can actually send your friend a sample pack of Emergen-C from Facebook to their mailbox. reports that brand manager Megan Seider said, "After all, these days, people use social media for sharing how they feel on a moment-to-moment basis. And since we market Emergen-C as 'the fun way to take your vitamins,' we wanted the approach to be fun."

From a logistical standpoint, Emergen-C is a lightweight product so the company won't lose too much with shipping. Do you think other companies will start using this approach to get their free samples out to the public? Any issues that you see with this tactic?

Emergen-C Uses Social Media For (Real) Sampling


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