Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up keynote speaker Lise Brende of Bing & MSN.

For a sneak peek at Lise Brende’s keynote session “360 Marketing Accountability,” listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.