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Come to this event to learn how to build your company's return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically social media. Marketing measurement has become a critical piece of profitability among industry leaders. Join Measure Up and learn how YOU can maintain your competitive advantage in a world of increased analytics.
Hear keynotes from:
• Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
• Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
• Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
• Lise Brende, Director of Marketing Analytics, Bing & MSN
• Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
• Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
• Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.
Take a look at who's already signed up to attend:
AbsolutData Technologies * Ahold USA Retail * Beam Global Spirits & Wine * Cars.com * Cisco * Conversation LLC * DemandROMI * Digital Influence Group * Do Something * E&J Gallo Winery * Empower Research * EmpowHER * Facebook * Foiled Cupcakes * GE Capital * Harrah's * Horizon Research Consultancy Group * Johnson & Johnson * Kellogg School of Management, Northwestern University * Kirkland's * Location Based Marketing for Dummies * LoudDoor * Management Science Associates * Marketing Operations Works * MarketingNPV * Mastercard Worldwide * Microsoft * Midwest Energy * Monster Worldwide * Moreover Technologies * MSN Bing * Polycom, Inc. * Post Foods * Procter & Gamble * ProfitStreams * Radian6 * Redpepper * SABMiller PLC * Sanofi Aventis * Shell * Shire * SLN Inc. *
Social Media Group * Time Warner Cable * TiVo * United Federal Credit Union * UPMC Health Plan Inc. * Verizon * VisionEdge Marketing
We hope to see you in Boston this June! Register with code MEASURE11BLOG for 15% off the standard rate. Register here.
Follow us on Twitter for more updates @MeasureUpIIR
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