Friday, January 27, 2012

News Roundup: More Mobile, Tablet Trends, A Social Super Bowl

Going forward in 2012 we'd like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was a big one for mobile. Here on the blog, Mobile Marketing conference chair Jeffrey Hayzlett gave a brief intro to the conference and we talked about mobile ROI. Elsewhere, Marketing Profs talked about Mobile and Tablet trends for 2012.

Some of these trends included: The appearance of online storefronts on tablets and integration of social search and new social networks. Head over to Marketing Profs for the full list.

It's certainly a good bet to be looking at tablet trends as some interesting research this week showed the number of tablet and e-reader owners doubling in recent months. "The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period."

In the social media world, many brands started unveiling their plans for the upcoming Super Bowl. Huffington Post had a good post about the Super Bowl Social Media Command Center. Last year's Super Bowl provoked 25% more tweets published around the globe than usual in six-hour period around the event and as we move further and further into a "two screen" world, that number is sure to grow.

This article on Fast Company looked at the way that Chevy plans to tie social and mobile together for the big game. Check out this video on The Chevy Game Time app promotion:


Of course this week also marked the 3rd annual Community Manager Appreciation day. Mashable compiled some essential resources for the occasion here. How did you celebrate?

Like these updates? You can also follow us on Twitter or on Facebook for conference updates and industry insider news all week long.


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