In association with TNS, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Winning the Brand Share Battle
Tuesday, December 18, 2012, 1:00 PM - 2:00 PM (ET)
Presenter:
• Kirsten Zapiec, Senior Vice President, TNS

Reserve your Webinar seat now at: https://cc.readytalk.com/r/3qpxf2cfysqj
Please mention priority code: MWJ0022BLOG

Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands - where the growth opportunities lie and when a brand is at risk.

To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.

Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities - and the best ways to deal with each of them.

Register Now: https://cc.readytalk.com/r/3qpxf2cfysqj
After registering you will receive a confirmation email containing information about joining the webinar.

This webinar is sponsored by: TNS