American Express adopts social media: OPEN Forum

In a recent blog post by Chris Brogan, he shares information on the American Express Open Forum. At the Open Forum, American Express aggregates blog feeds through Federated. The area is full of interesting content, and American Express gives readers a sponsored area to discuss and talk about the information posted on the website. In this sense, Brogan points out, American Express is spreading its brand over blog content, and spreading the awareness of their name.


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