John Mayer’s touring this summer, and you can keep up with him through the interactive community on his website. After reading about this on David Allen’s Social Media Today post, I took a chance to check it out. The summer tour is being promoted by Blackberry, who is already deep into interactivity with their phones. Mayer has a blog he regularly updates. In addition, after each show has taken place, a webpage is updated with the set list, comments on the show, and photos, for example, the Milwaukee show.
Web 2.0 and communities are all about interaction. Mayer’s given fans a reason to keep coming back to his site, one being that fans are able to vote on a song in the encore for each concert.
No comments:
Post a Comment