A blog post from Read Write Web announces a new application for Facebook users called “Blog Networks” This new tool allows individuals who are not technical savvy to keep current with blogs they are interested in without having to understand RSS feeds. From a marketing viewpoint, this will allow businesses to expand their blog reader base to consumers who in the past did not have the technical expertise to keep track of several blogs a day. Additionally, as the post states:

Blog Networks may have the power to reach an entirely different demographic than MyBlogLog, whose community made up of a lot of blog owners and serious blog readers. The Facebook app, on the other hand, will appeal to casual readers by providing them with an easy-to-use blog directory and a simplified feed reader.