Community Friends and Strangers

I came across an interesting article on Seth Godin's blog in which he describes marketing to friends and strangers. Seth goes on to describe the difference between our real friends, and "friendlies", which are people to we share a digital link with but are not real friends. How has this concept affected the way we use social media to reach our friends? Is there a difference in the way we market to these two groups?


Phasellus facilisis convallis metus, ut imperdiet augue auctor nec. Duis at velit id augue lobortis porta. Sed varius, enim accumsan aliquam tincidunt, tortor urna vulputate quam, eget finibus urna est in augue.

No comments: