In a recent article at Fast Company, they look at how China and Japan have excelled at creating integrated online brand opportunities. These communities, in coordination with great ideas and offline elements, can lead to great marketing campaigns. When focusing on branded communities, there are two ways to reach an audience: to find their current communities on the web and reach out to them, or to create an online community compelling enough to bring your target audience to you. Read about a few of the communities that Fast Company was impressed with here.
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