A revenue model for social media4:49 PM
Media Life Magazine recently sat down with Havas Digital’s Micah Nyatsambo, director of social media, and Rob Griffin, director of data, search and analytics, to talk about the revenue opportunities for social media, and where they're going to come from in the future. Griffin believes that the true opportunities lie in word of mouth advertising, and many companies are just starting to figure this out. They also believe that it's a great place for companies just to listen to their customers. They also look at the strengths of the different social media tools. Read the great conversation here.