Official Call for Presenters Now Open - Social Media & Community 2.0 Strategies 2011


The Institute for International Research (IIR) presents:
The 4th Annual Social Media & Community 2.0 Strategies Conference
April 4-6, 2011

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Wednesday, September 22, 2010 to Stacy Levyn Conference Producer at or 646.895.7335.

About the Event
Social Media & Community 2.0 Strategies is a unique event that focuses on the business value of social media for established brands, as well as entrepreneurial companies. It brings together community experts with lines of business leaders who are using social media strategically to drive their business.

The 2011 event will focus on the strategic, operational, organizational and measurement features of social media and the community space. It will showcase extraordinary case studies as well as introduce "what's next" and "the future of" sessions delivered conversationally through participatory formats and will focus on identifying next steps.

Event Focus & Key Themes:
• Building a Business Case for your Community
• Internal Struggles for a Community & Social Media Manager
• Creating a Brand Strategy
• Technical Execution: User Interactive Design for Core Community
• Finding & Embracing your Advocates: Loyalty Programs & Retention
• ROI & Measurement
• Operationalization of Social Media & Community
• Missed Potential
• Using Community as a Research Tool
• Legalities of Running an Online Social Network
• Building a Successful Online Strategy Overseas
• The Next Wave: Gaming, Mobile & Location

Past Speakers Include:
• Brandie Feuer, Director, Marketing & Innovation, Tropicana Las Vegas
• Christi Day, Social Media Specialist, Southwest Air
• Kellie Parker, Community Manager, SEGA of America
• Pete Dorogoff, Vice President, Digital Marketing, Travel Channel
• Winnie Hsia, Integrated Media Team, Social Media Specialist, Whole Foods
• Bonin Bough, Global Director, Digital & Social Media, PepsiCo
• David Witt, Brand Public Relations Manager, General Mills
• Heather Oldani, Director, US Communications, McDonald's
• Larry Blumenthal, Director, Social Media Strategy, Robert Wood Johnson Foundation
• Rhonda Lowry, Vice President, Social Media Technologies, Turner Broadcasting
• Martha Hayward, Director, Online Strategy, Fidelity Investments

The Audience:
Community Managers and Social Media folks, as well as those who use social media as a strategy such as innovation, market research and consumer insights, CRM, marketing and product management/R&D.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

Sponsorship & Exhibition Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Stacy Levyn.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Roger Jarman, Senior Marketing Manager.

Call for Presenters:
For consideration, please email with the following information by Wednesday, September 22, 2010.
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and fax numbers and e-mail
• Talk title
• The main theme you plan to address
• Summary of the presentation (3-5 sentences)
• Please indicate what is NEW about the presentation
• What the audience will gain from your presentation (please list 3-5 key “take-aways”)
• Previous conference experience
• Short bio

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the Social Media & Community 2.0 Strategies Conference. Check for updates and discussion related to the event at We look forward to receiving your proposal!

Stacy Levyn
Conference Producer
Marketing & Business Strategy Division
The Institute for International Research


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