Jamie Punishill, of Citibank, set the stage for the first “official” day of the conference. According to Jamie—and we heard this a little bit yesterday—2010 is when the kids are going to give way to the adults. Meaning, 2010 is the year of the brands (it also feels like its 1998). Social media is already regarded just as effective as a corporate website.

What you can expect for the next two days:

How to avoid pitfalls of social media

How large companies can use real-time social media

How online meets offline

Turn customer’s interest into a brand

Intersection of mobile and social strategies

The Four Horsemen of social media: Legal, compliance, security and risk