Facebook’s New Facelift: Revolutionary or Revolting

As an open social networking community matures and ages, it will always come across certain updates and facelifts that not everyone will find appealing and useful. Facebook first experienced this when they launched Facebook Beacon, a tracking device that shared information about users’ shopping habits and other activities at other web sites. Now that Facebook has launched a new look for its community, what reactions will users have about this latest change? How will this affect Facebook apps created by vendors and companies trying to reach consumers?

These are several ideas that came to mind when reading this post on Wired. Mark Zuckerberg, CEO and founder of Facebook mentions:

"Any change can be a big deal to our users because this is how they connect with their family and friends. So when you move things around, it can be perceived as being not a positive thing even when it's a positive change."

The question is will this change positively affect users now that they have no option to turn back to the old Facebook template. There are several groups being formed already on Facebook to protest these changes. It will be interesting to see how advertisers and companies will adapt to these changes to reach consumers.


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