Most businesses are still skeptical of adopting social media into their practices to increase sales and better customer relations according to this post in WebProNews. More than half of the respondents of a survey taken by Avanade said that adoption of social media would reduce employee productivity.

Analysts from Avanade state that companies must quickly move into and take advantage of social media, because if not, they will lose customers. Companies that have already integrated social media into their practices are experiencing significant improvements in customer satisfaction.

When is your company stepping up to the plate?