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WSJ enters the Community 2.0 Fray

Wall Street Journal has decided to enter the fray with their own social network with one major difference being that to participate, you need to be a paid online subscriber. Already there are mixed reviews as this article from ComputerWorld comments. Some positive comments have been that it is “a ‘nifty’ way for business owners to connect in a Web 2.0 world”. Others have been not so nice and stated that they have “missed the boat”.


What are your thoughts on this on this new venture for WSJ?

Priya

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2 comments:

Scott Dodds (Lithium) said...

Paying to participate is just a non-starter these days. Why put up so many barriers to succeed?

I always wonder what value these communities think they are offering that members can't get somewhere else for free. It's like putting up a storefront, but asking people to pay before they can look in the windows.

See Joe Cothrel's article Ten Warning Signs That Your Customer Community Will Fail for this and other missteps to avoid.

Scott Dodds
Lithium Technologies

Priya said...

Thanks for your thoughts Scott, as well as the tip to check Joe Cothrel's blog post! It proved to be very informative.