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How sociable are you?

In a recent post at Beth’s Blog, she shared a new application she came across. How Sociable? takes a look at how you’re branding is faring in the social world. Inuda Innovations are the engineers behind the project. You can keep up with their blog here.


According to How Sociable’s blog post, here’s how the scores are measured:


We took a set of benchmark results using one globally recognised traditional brand and gave it a score of 1000. To ensure that even small, local brands would register we made it a sliding scale. For example, Coca-Cola has around 8,000 times more photos mentioning them on Flickr compared to our company Inuda, but we still get a score of 10 for having some photos rather than getting 0.


I took some time to check Facebook’s brand visibility, and it received a score of 3187. A much larger brand, for example, the NFL has a score of 1483, while the US Open has a score of 773. What’s your brand’s score? Do you think this tool will help you improve your use of the social web?

Jenny Pereira

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