Thursday, October 23, 2008

Demographics of an Online Ad Clicker

Earlier this morning, I came across this post from eMarketer that displays some data on Online Ad Clicker Demographics. What’s interesting here is that nearly two-thirds of all users who click on online ads are daily visitors of the website in which the ad appeared. Fifteen percent of people who clicked on ads were first-time visitors and only 6% went to the site sporadically.

It also comes as no surprise that users that are most likely to click on video ads are below the age of 25; whereas users aged 45-54 tend to click on text links more frequently than others. It will be interesting to see how social networks like Facebook and LinkedIn will cater to different internet users. Here’s the survey conducted by iPerceptions Inc. below.



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