Monday, October 13, 2008

New Advertising Platform From MySpace

In latest news from MySpace, they have released a beta version of MyAds Service. It provides businesses with a tool to create customizable banner advertisements using HyperTargeting technology. This allows advertisers to create specific ads based on user demographics and interests. Relating back to the economy, Jeff Berman, President of MySpace Sales and Marketing, stated: "We're giving businesses better ROI ASAP and in today's economy, that's a must-have."




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1 comment:

darmik said...

This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.

myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.

How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?

I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.

We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.

And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.