Friday, October 24, 2008

Social Network Ad Spending: Still a Small Picture

Yesterday I posted some data on demographics of an online ad clicker; I figured I would end the weekend by leaving some more interesting data recently taken by eMarketer here. According to eMarketer, social network ad spending, which is a little over $1.4 billion, still represents a small percentage of total online ad spending which is estimated to reach $24.9 billion in 2008.

What does this mean for companies thinking a
bout investing in social network advertising? Now’s a great time to dive in and experiment with ads using social media. What’s important here is listening to feedback and fixing mistakes.

It will be interesting to see how social network ad
spending will change over the next couple of years.




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