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Michelle

One Mobile Year: Three months of good and bad

Kit Hughes, Managing Director and Head of Strategy for strategic branding studio Look-Listen , recently spoke at The Mobile Marketing Confer...

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TMMC Recap: Crowdsourcing The Hottest Topics in Mobile Marketing
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Michelle

TMMC Recap: Crowdsourcing The Hottest Topics in Mobile Marketing

Last week at The Mobile Marketing conference we were pleased to host an expert panel featuring Carrie Chitsey, CEO, 3Seventy, Joseph Cox, P...

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Thanks for attending #TMMC, Plus "What's Your Platform?"
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Michelle

Thanks for attending #TMMC, Plus "What's Your Platform?"

First off, we'd like to thank everyone who attended The Mobile Marketing Conference last week and helped to make it such a great experi...

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Using Customer Insights to Increase Your Online Marketing ROI - Complimentary Web Seminar
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Michelle

Using Customer Insights to Increase Your Online Marketing ROI - Complimentary Web Seminar

In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary We...

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From QR to AR: Mobile Experience And Engagement at #TMMC
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Michelle

From QR to AR: Mobile Experience And Engagement at #TMMC

I started off the final afternoon in the Mobile Experience and Engagement track at The Mobile Marketing Conference. First up, Julie DeWolf...

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Shopper Experience & Crashing the Plane, Live at #TMMC
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Michelle

Shopper Experience & Crashing the Plane, Live at #TMMC

Catherine Roe, Head of Consumer Packaged Goods, Google just spoke at The Mobile Marketing Conference on "Mobile: The Game Changer in Sh...

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Mobile ROI & Learnings, Live at #TMMC
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Michelle

Mobile ROI & Learnings, Live at #TMMC

Our final day at The Mobile Marketing Conference began with a fascinating and tactical presentation by Nick Sheth, Senior Director, Globa...

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Live at #TMMC: Customer Experience & Brand Experience
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Michelle

Live at #TMMC: Customer Experience & Brand Experience

The afternoon of the first main conference day at The Mobile Marketing Conference was all about Customer Experience, User Experience and Br...

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The Mobile Traveler: Always On and Always Tethered - Live at #TMMC
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Michelle

The Mobile Traveler: Always On and Always Tethered - Live at #TMMC

Our afternoon sessions just started at The Mobile Marketing Conference with competing sessions from Darin Wonn, Product Manager for Mobil...

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The Future of Persuasion: Live at #TMMC
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Michelle

The Future of Persuasion: Live at #TMMC

Our last keynote of the morning was a journey into a sci-fi future with Jason Tester, yet each technological trend he visited was somethin...

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Live at #TMMC: Strategies to Measuring Mobile Impact on the Bottom Line
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Michelle

Live at #TMMC: Strategies to Measuring Mobile Impact on the Bottom Line

Up next at The Mobile Marketing Conference was Thomas Poole, Managing Vice President, Digital Mobile & Emerging Channels, Capital One F...

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Building Brands in the Mobile Medium, Live from #TMMC
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Michelle

Building Brands in the Mobile Medium, Live from #TMMC

Our main conference kicked off this morning with "Building Brands in the Mobile Medium," a session by our conference chair Jeff...

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Best Practices in Creating Mobile Websites: Live at #TMMC
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Michelle

Best Practices in Creating Mobile Websites: Live at #TMMC

The afternoon workshop at The Mobile Marketing Conference began with attendees identifying which aspects of mobile web design and developme...

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Developing Brand Building Apps to Last at #TMMC
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Michelle

Developing Brand Building Apps to Last at #TMMC

We kicked off the morning workshop at the Mobile Marketing conference by discussing the app spectrum: from information to info-tainment to e...

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Picking a Mobile Partner is like Playing Poker
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Michelle

Picking a Mobile Partner is like Playing Poker

As The Mobile Marketing Conference kicks off this week, we'll be featuring thoughts from some of our speakers, partners and attendees. ...

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Mobile Starts Monday + This Week's News
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Michelle

Mobile Starts Monday + This Week's News

We're off to The Mobile Marketing Conference soon, where we'll be providing coverage of some of the most exciting sessions, intervi...

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Michelle

Let's Talk Texting

When it comes to Mobile Marketing, you hear a lot of buzz about apps, mobile websites, QR codes and more, but what about the simple text mes...

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News Roundup: Mobile On The Move
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Michelle

News Roundup: Mobile On The Move

Not that long ago, we featured a guest post here on the blog by Darin Wonn, Product Manager for Mobile Apps at InterContinental Hotels Gr...

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Creating Value For Your Customers Through Mobile
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Michelle

Creating Value For Your Customers Through Mobile

If there's one consistent theme that we hear when it comes to mobile, it's that unwanted mobile marketing can feel intrusive, or be ...

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Speaker Spotlight: Sarah Liang, Director of Interactive Marketing, L'Oreal USA
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Michelle

Speaker Spotlight: Sarah Liang, Director of Interactive Marketing, L'Oreal USA

Later this month at The Mobile Marketing Conference Sarah Liang, Director of Interactive Marketing, L'Oreal USA will be presenting &quo...

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This Week in Digital Marketing: Big Facebook Changes and More Mobile Moves
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Michelle

This Week in Digital Marketing: Big Facebook Changes and More Mobile Moves

Here on the blog, we asked " What's your digital IQ? " looking at some digital trend predictions with L2. We also looked at Th...

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