John Todor recently looked at the different statistics consulting age and gender of those using social media. Since this is becoming an important way for businesses to create a value and connection with their audience, companies should realize who is online.

According to the article, females are the dominant users of certain social networks sites, such as MySpace, Facebook and YouTube, as they are 63% of the users,. The majority of users of these sites are 18 to 25 years old.

On the contrary at LinkedIn, males are the majority of the active users at 61%. This group is also older with average users are between 26 to 35 years old.