Now, they’ve introduced a new level of customer participation online. For $30, customers can choose a photo, and a soda flavor, and in thirty days, have their six pack of soda personalized. It’s a brilliant way to bring people to the website, and once there, they’ve provided a very interactive online community area.
Jones Soda bring Participation to Life
In a recent article at Generation Y, they shed light on what Jones Soda is doing to increase participation with their product on their website. This small soda company, located in Seattle , Washington , is already known for their willingness to connect with their customers, as the photos on their bottles come from the customers themselves.
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