In a recent article at Generation Y, they shed light on what Jones Soda is doing to increase participation with their product on their website. This small soda company, located in Now, they’ve introduced a new level of customer participation online. For $30, customers can choose a photo, and a soda flavor, and in thirty days, have their six pack of soda personalized. It’s a brilliant way to bring people to the website, and once there, they’ve provided a very interactive online community area.
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