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Yahoo! Lands NetLog Advertising

According to this article at CNet, Yahoo will begin advertising on Netlog, a German social networking site, and begin the display advertising immediately. With 1.3 million users a month, advertisers will be able to reach ½ of the German population who uses the internet. The users spend an average of 177 minutes on the site. It is also a very global site, as it’s available in 17 different languages. Yahoo will also be able to give advertisers the guarantee that they will be able to reach a high level of 15 to 24 year old. Global growth for Netlog is expected to grow from $1.6 billion in 2007 to $8.2 billion in 2011, according to this article at IT News.


Andreas Ludwig, Director of Business Development of Yahoo! Deutschland, had this to say about the partnership:


"This agreement with Netlog is yet another decisive step on our path to establishing the largest, most efficient online marketing network worldwide, and provides the perfect compliment for our strong network with partners like ebay in the USA or Bebo in Great Britain."

Jenny Pereira

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