Angela Hamlin, VP Research, COMEDY CENTRAL
Stand-up comedy is a huge draw for the millennial audience. Over 1.5 million people have downloaded the CC: Stand-Up app thus far, and stand up programming is extremely popular for the network.Stand-up is frequently shared. Fans want to experience stand-up with others even if they aren't in the same place - sending links and watching content virtually "together" is something that millennials do often.
Fan Fundamentals:
1. Relatable - stand-up speaks to and for millennials
2. Topical - truth and knowledge equal power. Comedy is a safe space for hot button issues like race and politics
3. Diversity - this goes far beyond race. Gender, sexual orientation, and religion are all on the table. By laughing at difference, millennials expose themselves to other points of view
4. Courageous - edginess is an important characteristic. In some situations, if comedy can offend, comedy can transcend. Censorship is not cool - while millennials understand that there are some situations that require a dialed-down approach, in general 60% say that censorship takes away from the art of comedy
When asked if there is a line that shouldn't be crossed, millennials are clear - pretty much everything is fair game, as long as it is delivered without hate
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