Budgeting for Social Media Marketing

At EMarketer, they recently took time to look into the current spending on social media by enterprises. In this article, they uncover that many companies do not plan to spend much on social media, one-third of marketers surveyed in the iMedia connection poll said they would spend less than $300,000. EMarketer also predicts that $1.6 billion will be spent on all things social media related, such as ad campaigns, searches, videos, and advertising via ad networks.

Although social media is booming right now, it’s still new to the marketing world. This may explain why so many companies are hesitant to climb onboard. Will it be the risky companies that are ahead of the game when social networks become a vital key of the advertising budget?


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