Today, the internet is seen as a place to strike gold. With little effort, you website and/or online community will instantly take off, and bring you lots of profit and customers.

In a blog post at Affinitive’s Social Media Playground, they point out that when it comes to marketing, word of mouth is usually the best way to go. It is easy to use the internet in a word of mouth fashion.

With all the studies of the buying habits of the millennial generation, it’s not hard to see why. They’ve been saturated their entire lives with advertisements, and now look to their friends and peers for recommendation. As a result, social media can be beneficial in spreading the word about your product. However, it takes time and patience to see your network take off.

So take your time, build up a loyal base of customers by giving them an outlet such as a social networking community to create a buzz about your product. It may take some time, but if your product is worthwhile, your social marketing efforts will take off.