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Building a 'WE' Company: The New Competitive Edge

At the Community 2.0 event, we’re dedicated to bringing you the most up-to-date information on opportunities in building your online web community. We’d like to invite you to join us at the “Building a 'WE' Company: The New Competitive Edge” web seminar on Tuesday, April 9, from 2:00 to 3:00 PM EST. Barry Libert, co-CEO of Mzinga will be our featured speaker. Register now to attend this web seminar!

About the web seminar:
Facebook’s recent valuation of $15 billion -- thanks in no small part to Microsoft’s recent multi-million dollar investment -- sent a powerful message to corporate boardrooms across America: Social networks are no longer just for kids! Leading companies like Proctor & Gamble, Nike and Amazon have seen the light and all are demonstrating real value and reaping actual benefits from business social networks. Other smart companies are jumping on the band wagon fast and furiously.

To find out more about how your business – big or small -- can unlock the power of your “crowd,” join Aaron Strout and Barry Libert from the We Are Smarter Than Me book project for a live, cutting-edge discussions on building a “WE” company. During this session, we will provide a framework for how to become a “WE” or collaborative, customer-driven company along with case studies of companies that are successfully making this transition.

Speaker: Barry Libert
Barry Libert is the co-CEO of Mzinga. Mzinga builds and manages social networks for leading companies that enable them to improve their top and bottom line performance.


Barry is also the co-author of the recent book, We Are Smarter Than Me, a guide to businesses on how to use community and social networking that was created by a crowd of more than 4000 contributors.

Mr. Libert has co-authored two prior books on the value of information and relationships in business; published numerous articles including those that have been published in Newsweek, Smart Money, Barron's, The Wall Street Journal and The New York Times, and has appeared on CNN, CNBC and FNN and NPR. He has as spoken at more than 100 events worldwide, to more than 20,000 people, on the value of social networks and professional relationships in business.


Aaron Strout will be moderating this web seminar. He is the Vice President of New Media at Mzinga.


Register now to attend this free webinar.


The webinar is presented courtesy of the Community 2.0 event that will be held in Las Vegas May 12 through 15 at the Red Rock Casino.

Jenny Pereira

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