Community Connect was bought by Radio 1 for a price of $38 million. Fox Business reported this Thursday, April 10. Community Connect is known for sites that are ethnographically niche as blackplanet.com, migente.com, and asianave.com. These sites have over 20 million members. Radio One believes that they can combine these already existing communities with their existing platforms on radio and the television.

Radio 1 bought an online community that meshes well with its current existing markets. I believe that these two businesses can come together and work on the same platform to influence the markets the have in common. Radio 1 primarily reaches out towards urban/hip hop audiences, and with the ethnographic niches that Community Connect represents, Radio 1 is taking a huge step towards connecting with the emerging online communities.