In an experiment to keep relevant with the ever-evolving social media tool, Penguin Books has set out to find a way to use Twitter to tell stores. As reported by ReadWrite Web, Penguin is diving into the realm of social media to try distribution of stores. They’re staring out by releasing six different books by six different authors and publishing them through several different social networking channels. All of this is coming to life through the Penguin website, We Tell Stories.

This week, they are telling a story by writing it live. They’ve already used Twitter and Google Maps. As we know, publishing companies are in trouble. As we’ve seen with newspapers, a physical piece of evidence with news or stories written on it has lost value in today’s society. So it’s nice to see a book publishing agency embracing the coming storm of social media.