Connecting to community with simple explanations

I'm sitting in on a great session with Lee LeFever from Common Craft and Kevin Flaherty from Wetpaint.

The two are talking about the explanation problem, where companies stumble in trying to explain what a new website/tool/product is and how it works. The solution? Focus on the question "Why should I care?" instead, and address the "real-world pain" facing the community members.

We'll be posting a separate interview with Lee LeFever here on the blog either later or tomorrow.

Bryan Person

Phasellus facilisis convallis metus, ut imperdiet augue auctor nec. Duis at velit id augue lobortis porta. Sed varius, enim accumsan aliquam tincidunt, tortor urna vulputate quam, eget finibus urna est in augue.

No comments: