Pages

Social Media Spending is on the Rise!

When marketers were surveyed in this latest eMarketer article, over 78% said that they would increase spending during the next three years on social media tactics. More marketers are planning to increase social media budgets than direct e-mail and mobile texting, which were the other two mobile marketing tactics included in the survey.



As social ad spending is expected to grow from $1.4 billion this year to an estimated $2.4 billion in 2011, the focus will ultimately shift away from direct e-mail. Even though e-mail will not go away anytime soon, it only offers a 2-way communication. Social media is a breeding ground for recommendations to products, referrals to services, and it allows marketers to truly target niche groups. Businesses are beginning to truly embrace the power of communities.

Thiago

Phasellus facilisis convallis metus, ut imperdiet augue auctor nec. Duis at velit id augue lobortis porta. Sed varius, enim accumsan aliquam tincidunt, tortor urna vulputate quam, eget finibus urna est in augue.

No comments: