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Flashback Friday: Measure Up Podcast Series
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Michelle

Flashback Friday: Measure Up Podcast Series

Flashback Friday: Measure Up Podcast Series In a new addition to our Flashback Friday series we are highlighting content from the 2010 Mea...

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Michelle

Measure Up Podcast Series: Duncan Houldsworth of Time Warner Cable

Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing meas...

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Michelle

Top Reasons to Attend Measure Up

At this year's #SocialC20 conference there was a lot of discussion on measurement and ROI. If you're looking to delve further into ...

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Flashback Friday: Measure Up Podcast Series
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Post Author
Michelle

Flashback Friday: Measure Up Podcast Series

In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011....

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Michelle

#SocialC20 Blog Round-up

If content was king at this year's Social Media and Communities 2.0 conference, then we would be remiss to not give a hat tip to some of...

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Put Social At the Core of Your B2B Business: Process, Operations, Analysis
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Michelle

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo's Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a comp...

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Stacy

#social20: What Social Media & Community 2.0 Strategies was really about

On the way to the airport after Social Media & Community 2.0 Strategies, a few of us challenged ourselves to reduce the event to one wor...

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Valerie M. Russo Evans

Why Should You Attend Measure Up? ($200 Off Code Inside)

When asked about last year's Measure Up Conference, Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, said: "This is ...

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Valerie M. Russo Evans

#Socialc20 Live: Are You OK With Being in My Measurement?

In one of the last session of the last day of the conference, Christine Perkett , asks how do you treat your customers like a deal or like a...

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Michelle

#SocialC20 Live: Cristine Cea, Unilever

Does it take six or seven times for a message to sink in? Cristine Cea of Unilever hoped so as she topped off the Strategy track at the Soc...

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Valerie M. Russo Evans

#SocialC20 Live: Flip the Funnel: Why Customer Retention is the New Acquisition

Joseph Jaffe , spoke about how to Flip the Funnel and Why Customer Retention is the New Acquisition this afternoon. Customers and users a...

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#SocialC20 Live: Traditional Audience vs. Fan Culture: How Social Media Research Connects Communities
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Valerie M. Russo Evans

#SocialC20 Live: Traditional Audience vs. Fan Culture: How Social Media Research Connects Communities

In this session, led by Warren Sukernek from ALTERIAN he talked about how they did a virtual ethnography for the folks at Peeps. What they...

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Michelle

#SocialC20 Live: Gina Debogovich on Harnessing the Power of Employees

Be Smart, Be Human, and Be Respectful That's the heart of the Best Buy social media policy. Gina Debogovich shared with us in the strate...

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#SocialC20 Live: Using Social Media Learning's For Overall Brand Strategy
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Michelle

#SocialC20 Live: Using Social Media Learning's For Overall Brand Strategy

Michelle Spellerberg of Careerbuilder spoke in the strategy track this afternoon and joined the refrain of "it's all about content....

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#SocialC20 Live: How American Family Insurance Became the Most Connected Brand on Facebook
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Valerie M. Russo Evans

#SocialC20 Live: How American Family Insurance Became the Most Connected Brand on Facebook

Presented by Troy Janisch, Digital Marketing Manager @socialmeteor at AMERICAN FAMILY INSURANCE How do you get people engaged in a (borin...

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#SocialC20 Live: Late Night Comedy Meets Corporate Social Media
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Michelle

#SocialC20 Live: Late Night Comedy Meets Corporate Social Media

Tim Washer of Cisco started off the afternoon in the strategy track with an important note, "There's nothing more human than humor...

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Michelle

#SocialC20 Live: Social Currency Scott Stratten, UnMarketing

In the final keynote of the morning, Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, told us "Marketing Is Not ...

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#SocialC20 Live: Michael Tchong, UBERCOOL
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Michelle

#SocialC20 Live: Michael Tchong, UBERCOOL

From "$#*! My Dad Says" to the revolution in Egypt, Social Media is changing the world. Michael Tchong explored the trends of soci...

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Michelle

#SocialC20 Live: Panel, Return on Community

This morning's panel discussion featured moderator Sherri Dorfman of Stepping Stone Partners, along with Stacey Gutman of American Expre...

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#SocialC20 Live: Is There an App for That? Should There Be? Jeffrey Smith, SMULE
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Michelle

#SocialC20 Live: Is There an App for That? Should There Be? Jeffrey Smith, SMULE

According to Jeffrey Smith of Sonic Mule, building apps is the modern goldrush, but smartphone software is no fad. Smule has been making wa...

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#SocialC20 Live: Day Three and The Return of The Wall of Awesome
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Michelle

#SocialC20 Live: Day Three and The Return of The Wall of Awesome

The third and final day of the Social Media and Communities 2.0 conference kicked off with a welcome by Dawn Lacallade of Comblu, followed ...

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#SocialC20 Live: Today's Top Tweets
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Michelle

#SocialC20 Live: Today's Top Tweets

The #SocialC20 twitter stream has been going strong. As we wrap up our second day of the Social Media and Communities 2.0 conference , let...

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Michelle

#SocialC20 Live: Online Community as an Insight Tool for Usability Testing and Product Innovation, Natalie Dunbar, AT&T INTERACTIVE

So you have an online community, now what? Natalie Dunbar, Online Community Manager, AT&T Interactive, discussed using your online commu...

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Valerie M. Russo Evans

#SocialC20 Live: Get the Business Value of Social Media

Presented by Jamie Pappas , from the AMP Agency, an award winning digital marketing agency. Social Media and a Social Media strategy must...

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Michelle

#SocialC20 Live: Using Social Technologies to Reward Brand Loyalty BJ Emerson, Tasti-D-Lite

BJ Emerson of Tasti-D-Lite walked the strategy track through Tasti-D-Lite's evolving brand loyalty strategies this afternoon at Social M...

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Valerie M. Russo Evans

#Socialc20: Connecting a Massive Online Audience via Off-line Events

Presented by Esmee Williams, and Jennifer Miller, from @AllRecipes & @AllrecipesJen Allrecipes.com has a huge amazing community, 21 c...

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Michelle

#SocialC20 Live: Marketing Strategy: Building a Private Community vs. Open Platform

After a brief networking break the strategy track welcomed Bill Johnston of Dell, Mark Studness of Verizon, Adam Petrick of Puma and Carolin...

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Michelle

Creating Exceptional Customer Relationships

Creating Exceptional Customer Relationships, Lessons learned from Kellie Parker of Sega, By Dawn Lacallade, Conference Chair, Social Media a...

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#Socialc20: Topix - All Politics is Local
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Valerie M. Russo Evans

#Socialc20: Topix - All Politics is Local

Presented by Jonathan Ward, from TOPIX Topix started off as a news aggregator and recently has developed more locally based forums. For...

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Valerie M. Russo Evans

#Socialc20 live: Case Study on Adobe Community Mapping & Influencer Outreach

Presented by Dominique Lahaix, from ECAIRN INC. What is a tribe? Large groups of highly passionate, highly interconnected. Social media...

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Michelle

#SocialC20 Live: Strengthen Customer Contact Through Engagement

Nina Card of Scottrade joined the Strategy track this afternoon to share insight about Scotttrade's Online Community (as well as some of...

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Valerie M. Russo Evans

#Socialc20 Live:Measuring ROI & Social for TV and Movies Panel

Panel: SPREDFAST • NBC UNIVERSAL • ABC • DISNEY • Mark Drosos, LODESTONE SOCIAL MEDIA Focus areas: Which are more relevant to your company...

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#SocialC20 Live: Optimizing Marketing Communication through Social Listening Heddy Parker, KRAFT
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Michelle

#SocialC20 Live: Optimizing Marketing Communication through Social Listening Heddy Parker, KRAFT

In the first session of the afternoon here in the Strategy track at Social Media and Communities 2.0, Heddy Parker of Kraft walked us throug...

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#SocialC20 Live: C-level Point of View: Embracing Social Media Via Bravo Media
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Valerie M. Russo Evans

#SocialC20 Live: C-level Point of View: Embracing Social Media Via Bravo Media

Ellen Stone, at BRAVO MEDIA notes brands must define cultural conversations - social media is critical at Bravo. Partnering allows a like-...

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#SocialC20 Live: A Conversation with James Fowler: The Power of Social Networks Pt. 2
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Valerie M. Russo Evans

#SocialC20 Live: A Conversation with James Fowler: The Power of Social Networks Pt. 2

Or... "Don't Dump Your Fat Friends" James Fowler , author of CONNECTED notes social networks are not new. We have always ha...

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Valerie M. Russo Evans

#SocialC20 Live: Marc Gobé on EMOTIONAL BRANDING

The first session this morning began with Marc Gobé on EMOTIONAL BRANDING showing us a short video that depicted Sao Paolo as an example o...

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#SocialC20 Live: Social Media 101
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Unknown

#SocialC20 Live: Social Media 101

Social Media & Its Many Forms Beth Uyenco, MICROSOFT ADVERTISING Internet usage can be bucketed into: Information, communication, crea...

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#SMC20 Live: What Every CEO Needs to Know About Social Media
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Unknown

#SMC20 Live: What Every CEO Needs to Know About Social Media

Sasha Strauss, INNOVATION PROTOCOL @sashastrauss Who are you trying to engage online? By nature, humans are seekers, we’re constantly loo...

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