#SocialC20 Live: Get the Business Value of Social Media

Presented by Jamie Pappas, from the AMP Agency, an award winning digital marketing agency.

Social Media and a Social Media strategy must be integrated fully in order to be successful.

Social Media content needs to be all be interlinked to your content otherwise it’s a dead end.

What are your social media goals, if you don’t have goals you are just shouting at people.

No two goal sets are going to be a like, they have to resonate to your company/stakeholders.

Once you have goals, you can create a strategy.

Monitor real time - be there - be present.
And, measure over time - more traditional ROI.

Formula for success:

clear goals
strategy supporting goals
engage and join conversation
monitor over real time
measure long term

Valerie M. Russo Evans

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