Social Media and Community 2.0 Strategies is taking place April 4-6, 2011, in Boston, Massachusetts. Fridays leading up to the event, we’ll be recapping one of the sessions from the 2010 Social Media & Community 2.0 Strategies Event. For more information on this year's event, download the brochure.

For our last Flashback Friday post before this year's event we revisit: Should We Listen?

Though “listening” was a key word in every session yesterday, Conference Chair Jaime Punishill, opened the conference this morning challenging that idea. See his thoughts on that below (with his other ruminations on yesterday’s sessions). Punishill also pointed out a cool tool, Twapper Keeper—a site that archives tweets around a hashtag.

Punishill’s take aways from yesterday’s conference:

Experiment, learn, adapt
Most of the time, we don’t even know what you’re listening for in the beginning. And we don’t yet know how to interpret the information.

Leadership is clearly changing
We spent a long time listening to Charlene’s robust conversation about being open. Make sure you’re being open only to your industry. We’re naturally getting rid of pyramid system, and moving to a network model with cross-functional teams.

Metrics matter. A lot.
There are no right metrics, but they matter to your leaders.

Social Crosses the “T”
It allows us to be flat global connection, and also one of the greatest technological acceleration. It’s not an “either/ or” but an “and.”

Social media must die
Social is an extension to our entire franchise, but with social services to it. It’s marketing, research, customer services, product development, etc. It’s both not different and totally different.

Looking back at the past year, what has changed? (Twapper Keeper, for one thing) have you developed or changed your listening strategy? Share with us below, or at the event next Monday!