Panel: SPREDFAST • NBC UNIVERSAL • ABC • DISNEY • Mark Drosos, LODESTONE SOCIAL MEDIA

Focus areas: Which are more relevant to your company? They all must hold a place in your strategy.

Measuring
Management
Internal education
Tools and technologies
Resources
Monitoring/moderation
Policies and procedures

Measurement ROI goals for 2011 referenced, located here.

What do you measure and how?

90 percent of the time for WGBH, social engagement leading up to a new show will predict how many people will actually watch the show. High levels of engagement early on directly ties to consumption. They have adapted to use their social community to gauge interests in new shows.

Time and effect on ROI exponentally increases

Paid Media ->
brand owned media ---->
earned media ---------------->


To download the white paper on Social ROI, visit SocialEye, because you can track social media, right down to sales, leads, etc. It just has to be gathered differently and perceived through various attributions.