#SocialC20 Live: Social Currency Scott Stratten, UnMarketing

In the final keynote of the morning, Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, told us "Marketing Is Not a Task." In a world where consumers are increasingly online, every interaction with any faucet of a brand can increase or decrease your brand.

Since Statten claims to "speak in tweets," let us share with you some of the most-shared tweets from the session:

"We are passive in person and aggressive online." @

@cflanagan: Consumers are passive in person and aggressive online. Most honest, raw exchange online. Tap into it.

bcarroll7: To be great at customer service, you only have to be average because everyone else sucks. @unmarketing

@mspellerberg: Mission statements don't matter - actions do @unmarketing

@VirtualMR: People do business with brands they Know, Like, & Trust via @unmarketing

@WhatsUpGuru: "People spread awesome" - Scott Stratten @unmarketing

: "Too many people are writing content for Google and not for their readers"

@Cassaundrams: You cannot ignore what you hate.

@natanyap: "No one ever read your blog post and said 'This is boring but your title is really keyword rich' so let's share it."

For more about the "ROI of being awesome."
follow Scott Stratten at UnMarketing or visit


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