Flashback Friday: Measure Up Podcast Series
In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011. Measure Up 2011, June 6-8 in Boston, MA will focus on return on investment (ROI) as it relates to online activities; specifically, Social Media.

Looking back at Measure Up 2010, we revisit our Measure Up Speaker Spotlight: Alicia Rankin, Head of Research and Fan Insights, NFL.

Over the next few weeks, in preparation for the Measure Up Marketing conference we'll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Alicia Rankin, Head of Research and Fan Insights, NFL.

Listen to the conversation:Discover Simple, Private Sharing at Drop.io

Download Alicia's podcast here.
Download a transcript of the podcast here.

Interested in hearing more from quality speakers like this? Register for Measure Up 2011, June 6-8 2011 in Boston, MA here.

To stay up to date on Social ROI and marketing analytics news, follow Measure Up on Twitter at @MeasureUpIIR or connect on LinkedIn.